New Social Networking Site Changing The Way

New Social Networking Site Changing The Way Oh, Christ, Forget It

Let Someone Else Report On This Bullshit

MAY 20, 2010 | ISSUE 46•20

ARTICLE TOOLS

RELATED MEDIA

NEW YORK—While millions of young, tech-savvy professionals already use services like Facebook and Twitter to keep in constant touch with friends, a new social networking platform called Foursquare has recently taken the oh, fucking hell, can’t some other desperate news outlet cover this crap instead?

Hip city-dwellers nationwide are embracing the new, come to think of it, haven’t we used this photo for some other tech piece?

Launched last year, Foursquare is unique in that it not only allows users to broadcast their whereabouts, but also offers a number of built-in incentives, including some innovative new crap The New York Times surely has a throbbing hard-on for.

In fact, why don’t we just let them report on this garbage and call it a day?

“Foursquare is a little bit of everything—a friend-finder, a local city guide, an interactive mobile game,” said company cofounder Dennis Crowley, as if reading from the same tired script used by every one of these Web 2.0 or whatever-the-fuck-they’re-called startups. “But more than that, Foursquare is an [endless string of meaningless buzzwords we just couldn’t bring ourselves to transcribe].”

Added Crowley, “[Who gives a shit].”

According to sources we feel really, really sorry for, Foursquare works by allowing users to “check in” from their present location, whether it be a bar, restaurant, nearby magazine stand, or man, this piece would be perfect to hand over to that schmuck Dan Fletcher atTime magazine right about now.

By “checking in,” users can earn tangible, real-world rewards. For instance, the Foursquare user with the most points at any given venue earns the designation of “mayor” and can receive discounts, free food, or other prizes that, quite honestly, we’re thoroughly disgusted with ourselves for having actually researched.

In addition, please, kill us already.

As you’ve no doubt guessed from reading a dozen similar articles in The Washington Post, now’s the part of our “trend piece” where we quote an industry expert like Leonard Steinberg, a Boston University communications professor and specialist in his field who remarks in a rather defeated tone that Foursquare represents a revolutionary new way for businesses and customers to interact.

“Through its competitive elements like badges and points, Foursquare helps generate brand loyalty,” said the Ph.D.-holding individual, whose decades in higher education were basically shit upon by our inane questions about various bits of Foursquare ephemera. “It’s a unique and transformative social networking tool.”

“Can I go now?” he added.

Although it recently hit the million-user mark, Foursquare has yet to approach the vast subscriber base of Facebook and Twitter. But that all could change as people become increasingly reliant on the…okay, here, here, let me sum up this whole “news” story for you: Aging, scared newspapermen throw themselves at the latest mobile technology trend in a humiliatingly futile attempt to remain relevant.

And now that you’re all caught up, take it away, final miserable paragraph:

The current mayor of her local coffee shop and the young woman we’ve selected to represent young people everywhere, Jen Galanos, 26, has so far earned a free cappuccino and two hours of Wi-Fi. But while she likes the rewards, she said they’re only a fringe benefit of an application that, as we suspected, The New York Times has already creamed its jeans and tripped all over itself in a rush to cover.

Here’s the fucking link: http://www.nytimes.com/2009/10/19/technology/internet/19foursquare.html?_r=1.

[Sent from Ralph Paglia’s iPhone]

Ralph Paglia
Director – Digital Marketing
ADP Dealer Services
cell: 505-301-6369
Ralph_Paglia
RPaglia www.RalphPaglia.com www.ADPdealerservices.com www.ADPsocial.com
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