Flashback: How to Power the “Horseless Carriage?” Flashforward: How to Power the “Horseless Carriage?” – Automotive Digital Marketing Professional Community (ADM)

They say there’s nothing new under the sun, and I’m beginning to believe it.

I went looking online for a quick history of the birth of the automobile industry, and found it.

What was surprising was this: If you deleted or changed a few of the names, places and time references, it read just like a discussion of today’s challenge: how to power the automobile of the future.

Can you believe that just a century ago, the discussion/dilemma was how to power the horseless carriage — with steam, electricity or gasoline? They even tried it with wind power.

Sound familiar?

A century later, engineers are debating and experimenting with how to power the automobile: With Hydrogen, electricity, bio-degradable ethylene?

A century ago, gasoline won out, because, conveniently, a big oil field was discovered in Texas. So, gasoline was cheap, it was local, and at the time, there seemed to be an inexhaustible supply of it.

What is today’s equivalent of this formula for success? What will fuel our automobiles?

The challenge today is essentially the same: Make it work, make it cheap, and find a local supply of it that is inexhaustible.

Oh but, wait! Today we add one more consideration to that formula: Make it do no harm – to the environment, to the health of the human population, and to the future sustainability of our planet’s temperature and life forms.

Where are Henry Ford and all the other auto giants when you need them?

via Flashback: How to Power the “Horseless Carriage?” Flashforward: How to Power the “Horseless Carriage?” – Automotive Digital Marketing Professional Community (ADM).

via Flashback: How to Power the “Horseless Carriage?” Flashforward: How to Power the “Horseless Carriage?” – Automotive Digital Marketing Professional Community (ADM).

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