Category Archives: Automotive Marketing

Ten Most Annoying Types of People on Social Media

the 10 most annoying types of people on facebook

Social media is the amplification of humanity.

Have you ever been to a barbecue and had to listen to someone prattle about themselves for hours? Attended a cocktail party and had the most intriguing conversation with a tall dark stranger? Been invited to a friends place and viewed so many baby photos that you felt compelled to have a vasectomy!

Facebook is insights, conversations and news on steroids.

It is a reflection of what makes us human, except that it is visible to billions of people. We are different, fun and sometimes boring. It is a kaleidoscope of emotions, events and the bizarre. That’s why we tune into Facebook. Its a voyeur’s paradise. Never dull and often entertaining.

So what entices us to reveal our lives online? Is it narcissism, vanity or just wanting to get something off our chest. Annoyance is noticed and often shared.

Here are the results of a fun survey to find the 10 most annoying types of people on Facebook.

The 10 most annoying people on facebook

Infographic source: Lovemyvouchers.co.uk

Who and what annoys you on Facebook?

Is it the loved up couple? The shameless self promoter? Or is it the update addict?

Look forward to hearing your views and experiences in the comments below.

[Posted from Ralph Paglia’s iPhone]

String Automotive Launches DPS Technology at AutoCon 2013

String Automotive will be introducing their new "Dealer Positioning System" (DPS) at AutoCon 2013 in Las Vegas

September 4th and would like to provide car dealers, general managers, marketing directors and key decision makers more about this new comprehensive technology solution for data optimization in advance of the show.

The

DPS puts the power of analytics into the hands of auto dealers and automotive digital marketing professionals by consolidating and interpreting numerous sources of data to develop a customized action plan for each dealership location.

String Automotive’s Dealer Positioning System helps auto dealers navigate today’s dynamic market with the only vertically-integrated inbound marketing and analytics solution available.

The

DPS works seamlessly with a dealer’s existing systems to objectively make sense of internal and external data, delivering actionable insights and competitive intelligence to improve marketing effectiveness and bottom line results. As the only certified Google Analytics partner in the automotive industry – and one of only 210 in the world – String is uniquely positioned to keep dealers on the cutting edge of performance optimization.

Please let String Automotive know your availability for next week, Tuesday August 27 – Friday August 30th and Erica will be happy to arrange a call for you to speak with Ken Kolodziej, ceo and co-founder of String Automotive.

About String Automotive

String Automotive, a leading provider of analytics and online marketing solutions, provides car dealers with step-by-step directions to driving more sales. String’s digital marketing platform helps auto dealers take control of their online presence and get their inventory in front of in-market customers. Founded in 2005 and based in Newton, MA, String demystifies merchandising by tying inventory management directly to online marketing efforts, arming dealers with the knowledge they need to set themselves apart from the competition, and providing transparent, actionable data to identify what’s working and what needs improvement. By holistically approaching inventory management, online presence and reputation, and search marketing and optimization through one integrated lens, String creates a feedback loop that drives sales and delivers business-altering insights for forward-thinking car dealers.

CONTACT INFORMATION:

Erica Askew

Public Relations

String Automotive

easkew

508-954-4117 cell

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AutoCon 2013 to Feature Eric Nichols Presntation

AutoCon 2013 attendees will learn how to create successful BDC practices that support the sales team when Eric Nichols presents at the automotive conference.

FOR IMMEDIATE RELEASE

Eric NicholsEric Nichols
PRLog (Press Release)Jun. 26, 2013EATONTOWN, N.J. — EATONTOWN, NJ– Attendees of the popular automotive conference, AutoCon 2013, will learn valuable tips to create more successful BDC practices during Eric Nichols’ workshop. AutoCon 2013 is scheduled to take place in Las Vegas September 4-6 at the beautiful Aria Resort and Casino.

Eric’s workshop, ‘Given The Opportunity’, will also discuss the importance of scholarships and educational conferences to the automotive community. His role as BDC Director of Apple Honda in NY will also play a key role in his workshop when he shares BDC best practices such as

· How to organize a BDC staff schedule to provide phone coverage during peak hours.

· Creating an action plan to gain management acceptance of BDC process that supports the sales team.

· Establishing an integrated lease retention process in the BDC.

· Establishing what a BDC is responsible for and how to gauge if they are successful.

· Putting an effective service / sales drive into effect

Apple Honda credits Eric for taking their BDC from its lackluster infant stage and molding it into an award winning revenue generator. Apple Honda’s BDC handles all incoming and outgoing calls, data mining, sales/service retention, and customer follow-up. Similarly, Eric has created a brand new take on lease retention that their BDC is responsible for.

Over the past 2 years, Eric has been recognized in the Internet sales community as an innovator and has been awarded a number of different honors. He received two scholarships that allowed him to attend two major automotive conferences (AutoCon 2012 & DMSC 2013). His accolades include:

· AutomotiveInternetSales.com Dealership of the Month – July 2012

· Dealersocket’s 1st Dealership Spotlight Winner

· Numerous vendor write-ups on common dealership practices

In addition to Eric’s workshop, AutoCon 2013 attendees will have the opportunity to hear from more than a dozen other elite industry professionals on a wide range of topics.

AutoCon is an extension of the widely popular Automotive Digital Marketing Community (ADM) created by Ralph Paglia and the industry’s largest automotive social networking site, DealerElite.com, created by Chris Saraceno and Mike Myers. During the conference, these communities, which boast thousands of members, will move their online conversations, education and discussions to an educational conference format.

AutoCon 2013 will offer an unprecedented quality of speakers, workshops, and exhibition space. AutoCon was the first automotive conference to offer complimentary admission for dealer principals in 2012 and they continue to do so in 2013.

AutoCon 2013 is being produced by First Class Educators and Automotive Media Partners, LLC.

First Class Educators (FCE) is a leading event planning company whose events have earned the highest the highest dealer and supplier ratings in the automotive industry.

For more information or to register for the conference, ease visit:
http://AutoCon2013.com

Media Contacts:

Carrie Hemphill
Managing Director
First Class Educators
732.734.6993
carrie

Ralph Paglia
President
Automotive Media Partners, LLC
505.301.6369
ralph

[Sent from Ralph Paglia’s iPhone]

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AutoCon 2013: Why Attend Reason Number 11

I’ll give dealers and managers an eleventh reason… MISSION AND PURPOSE! From inception to the present, and continuing for as long as I have responsibility for mission and strategy around AutoCon (AutoConnections Conference and Exposition), the primary purpose of this event is to reflect in the real world what the professional networks at http://ADMPC.com and http://www.dealerELITE.net do in the virtual online world. AutoCon is all about providing the car peeps who attend with a competitive advantage over those that do not.

As JD points out, the quality control around speakers is intense… Poor presenter are not allowed to return and there is a focused effort on finding the very best presenters, strategists, tacticians and thought leaders to give AutoCon attendees a mix of insights, inspiration, know-how and structured strategies that will empower them to go back to their dealerships and take more market share in their local areas for sales, service and parts.

AutoCon 2013 is the complete package, with invitation only special meetings and workshops before the main conference kick off and special guest speakers that will force you to think about how you and your team could do better than you are operating today.

Do NOT miss AutoCon 2013… If you can only attend one event for the remainder of the year, AutoCon is the one. Http://AutoCon.US and http://AutoCon2013.com

Be sure to use Promotional Code ADM13 when registering to get a big discount on your reg fees!

favicons?domain=www.automotivedigitalmarketing.comGive this to your GM: “Top 10 Reasons Your Dealership Should Be at AutoCon 2013” »
LIeWCrSr6N2j8SfNMJFidDgWZMz-Wx307_GVF1e93MFRQBO6ui9C6fvXHAWkTZKIqwoeScrfhF9AlJOw_PCLS6uSvvVlj9cWY1Ah2V--E1z5js6fP6BjA8nHzUxixJlojZvvf2TNGfGqvcovSrwW1cw_FUBbpkDOzBkooJ7Yp-hNSyy84kQ79dXzotNLTYbrSX0vuAHF8jY0js0F_Io=w480-h500-k

[Sent from Ralph Paglia’s iPhone]

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How To Keep Your VDPs In Sight, In Mind… All The Time – Automotive Marketing

How To Keep Your VDPs In Sight, In Mind… All The Time

How To Keep Your VDPs In Sight, In Mind… All The Time

Shaun Kehrberg by Shaun Kehrberg, Product Marketing Manager, Digital Advertising
Impact of Automotive Digital Advertising on VDP Views VDP views are all the rage. At Cobalt, we traditionally see up to a 30% bump in VDP views when we turn on a VIN-specific digital advertising campaign for a dealer. So what’s the key to luring those potential customers back to your website and increasing their engagement with your VDPs?

The answer is Dynamic Inventory Merchandising. This advanced advertising strategy  provides seamless integration between a dealer’s inventory and their digital advertising campaigns, automatically generating campaigns based on the inventory on your lot. Dealers can utilize Dynamic Inventory Merchandising to help increase VDP views and overall online engagement with your VINs.

The following is Part I in a series on how, highlighting a technique that some have called the MVP of your dealership’s advertising strategy— dynamic inventory retargeting.

Dynamic Inventory Retargeting

We know you’re already familiar with retargeting – display ads that keep your dealership present even after car shoppers have left your website. But today we can take these ads one step further by utilizing advanced retargeting techniques. Dealers can now easily incorporate dynamic, scrolling images of live inventory in their ads to follow their potential customers around the Internet.

For example, imagine a shopper who spends the majority of their time on your website looking at used vehicles. Shouldn’t the retargeting ads that “follow them” be specifically tailored to their unique shopping experience? In other words, if a shopper was looking at a used Honda Accord, the retargeting ad should feature that EXACT Accord (as long as it’s still on the lot). If that vehicle sells, the next ad served to the shopper will dynamically adjust to feature a similar make/model.

Dynamic Inventory Retargeting

In addition, dealers can target customers with ads featuring a unique look and feel or special offers and pricing based on whether they are shopping for Certified Pre-Owned (CPO) or regular used vehicles. The same functionality can also be easily applied to New Vehicle and Service & Parts campaigns – allowing a dealer to reach every website visitor with a dynamic banner ad specifically tailored to her unique shopping experience.

What does this mean for dealers?

This type of advertising is a game-changer because it allows dealers to supplement their generic brand retargeting with hyper-precise retargeting down to the model and even the very VIN a customer viewed. A click on a vehicle image within these dynamic ads takes the shopper directly to the Vehicle Details Page. And as we already know, more VDP views means more cars sold.

There’s a new kid on the retargeting block and branded retargeting ads are now only part of the automotive remarketing equation.

As Brian Pasch, President of PCG Consulting, highlighted in a recent article, dynamic inventory retargeting ads “give dealers a dynamic edge” and have emerged as a uniquely efficient means of showcasing your inventory online and driving highly targeted traffic back to your VDPs.

In Part II, we’ll look at another technique you can inject into your digital advertisings strategy that can help you drive more traffic to your VDPs— Dynamic Paid Search Advertising.

Have you experimented with dynamic inventory retargeting and measured the results? Are you sold on this new metric for measuring your ability to attract online shoppers and sell to them— VDP views? What other metrics do you value most when predicting a success event on your site?

Shaun Kehrberg

About the Author

Shaun Kehrberg is the Product Marketing Manager, Digital Advertising at Cobalt. He is focused on helping dealers understand the power of today’s advertising technology and the collective value of the Cobalt digital marketing experience. Shaun can be reached at 206.219.8203 or kehrbers@cobalt.com.

via Automotive Digital Marketing Professional Community.

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Automotive News Cites December Sales as Momentum Builder Going Into 2013

Automotive News Cites December Sales as Momentum Builder Going Into 2013

 

As most people know, or at least hear about whenever car sales are bad, the auto industry is “Cyclical” by nature. This is usually used to describe how the business of auto sales are often subject to the ups and downs of various economic and systemic pressures…

Usually, we hear about the cyclical nature of the car business when it is used to describe problems.  Welcome to the part of being in a cyclical business that is exhilarating; the ride back up!  Of course I know we have been on the upside for at least two years now, but for the first time since the recovery started we are seeing VERY STRONG action on the part of consumers.  With many economists calling for over 15 million new vehicles to be sold in 2013 and used vehicles at record demand levels, it is simply a GREAT TIME to be in the car business.

I wanted to share some excerpts from Jesse Snyder’s article in Automotive News where the case is made for activity in December generating sales and demand momentum going into 2013.  Combined with the normal spring and summer hot selling seasons, I have little reservation that many dealerships will be setting all sorts of sales and profit records during the first half of 2013.

So, it is time to put on your selling shoes and get ready to improve productivity on the part of yourself and your team.  Most dealerships are still staffed at recession levels for their customer facing and support teams.  This is not going to work. For dealers, if you want to get your market share when total sales are rising, your sales team has to generate more business.  This market is going to reward the dealers who build up there sales and support teams with additional market share.  For the dealers who do not act like entrepreneurs by anticipating and building out to their staffing needs IN ADVANCE based on a 16 million SARS, they are going to be left in the dust by those who do.

Take a look at Snyder’s article excerpts below and start making plans to build out your organizations and their staffing levels so you can handle more sales and profits.  the ROI on properly trained employees is never better than when we are in the upward trending part of the auto industry’s cyclical patterns.

Automotive News cites strong December sales as building momentum for 2013

  – Excerpt from Automotive News article
The U.S. seasonally adjusted annual sales rate was 15.4 million, the second straight month above 15 million and a performance that created momentum for 2013.

A strong December helped push 2012 U.S. light-vehicle sales to 14.5 million units, up 13 percent from 2011 and the highest volume in five years.

Automakers sold 1.4 million cars and light trucks in December, 9 percent above a strong year-earlier performance. The seasonally adjusted annual sales rate was 15.4 million, the second straight month above 15 million and a performance that created momentum for 2013. The spoils were shared unequally. Volkswagen Group continued to surge as its namesake brand posted a 35 percent gain, also finishing the year up 35 percent.

The two biggest automakers, General Motors and Ford, lost market share with their single-digit percentage gains for the month and the year. Japanese rivals Toyota and Honda scored the biggest share gains. And Honda’s Acura brand dealt a prestige blow to GM’s Cadillac.

Although he doesn’t expect 2013 to match the double-digit gains of the past three years, Toyota Motor Sales President Jim Lentz said low-cost financing, fresh products and U.S. population growth will keep the industry going.

“We see continued economic stability [this] year with modest growth,” he said. “We expect the auto industry to remain at the forefront of an improving economy.”

Jesse Toprak, vice president of TrueCar.com, also expects 2013 auto sales to hit 15.5 million, a 7 percent gain.

“December finished a year of very healthy recovery on a high note,” he said. “As long as the financial markets are steady, auto sales will be OK.”

Some of the highlights:

Boosting volume but losing share

In a strong market like 2012’s, it’s hard to match the overall industry’s 13 percent growth. The eight biggest automakers all posted higher sales in 2012, but only four gained market share.

The market share winners: Toyota Motor Sales, up 1.5 share points; American Honda, 0.8 point; Chrysler Group, 0.7 point; and Volkswagen Group of America, 0.5.

The biggest share losers in 2012 were General Motors, down 1.7 share points, and Ford Motor Co., off 1.3 share points. Nissan North America lost 0.3 of a share point, and capacity-constrained Hyundai-Kia Automotive fell 0.2 of a point, ending its string of U.S. gains.

Two-year share reversals

But over a two-year period, comparing 2012 to 2010, four automakers show a reversal of form. Last year both Toyota and Honda regained share they had lost after natural disasters in 2011, but they’re not back to normal. Over two years, both are down 0.8 of a share point.

And while Hyundai-Kia and Nissan lost share last year, they’re up compared with 2010.

BMW tops Mercedes in luxury race

With an aggressive lease pull-ahead program, BMW brand handily outsold Mercedes-Benz in December, wining its second straight U.S. luxury brand title.

In 2012, BMW sold 281,460 light vehicles and Mercedes-Benz 274,084 (excluding Sprinter commercial vans). A year ago it was BMW by 2,715 units.

Lexus, the best-selling U.S. luxury brand from 2000 to 2010, boosted 2012 sales 23 percent but again finished third with 244,166 units.

Acura outsells Cadillac

Acura moved to fourth place in U.S. luxury sales with a 27 percent gain in 2012, dropping Cadillac one spot to No. 5 as its volume fell 2 percent.

Luxury segment sales rose 13 percent to 1.6 million in 2012. The smaller luxury brands kept the same positions as in 2011: in order after No. 6 Audi were Infiniti, Lincoln, Volvo, Land Rover, Porsche and Jaguar.

Camaro tops Mustang

In a pony car shootout, the Chevrolet Camaro outsold the Ford Mustang by 1,396 units. The tally: Camaro, 84,391, Mustang 82,995. In 2011, the Camaro won by almost 18,000, but its volume fell 4 percent last year, while Mustang sales jumped 18 percent.

Subaru, Mazda up, Mitsubishi down

Subaru of America posted a 9 percent December gain and finished the year up 26 percent higher. Lower-volume Mazda surged 22 percent in the final month to push its 2012 total up 11 percent to 277,046 units.

But Mitsubishi was off 18 percent in December and 27 percent for the year.

Volvo ekes out a 2012 gain

Volvo Cars North America finished the year up 1 percent with 68,117 sales – with all but 69 of the 877 unit increase coming in December.

F series, Camry are top truck, car

Best-selling U.S. truck: it’s the Ford F series again. On the car side, it’s the Toyota Camry, again. Both enjoyed healthy gains: Sales of the F series jumped 10 percent to 645,316; the Camry soared 31 percent to 404,888.

Another silver for Silverado

Chevrolet’s Silverado pickup, meanwhile, held on to its rank as No. 2 seller among all vehicles, thanks to a late surge. After trailing through 11 months, the Silverado recorded 50,699 December sales to 31,407 for the Camry. That was worth a silver, at 418,312 for the year.

You can reach Jesse Snyder at jsnyder@crain.com.

Read more at the source: www.autonews.com/article/RETAIL
Winners and Losers
% change in sales among major brands from Dec. 2012
Winners Dec. Winners 12 mos. Losers Dec. Losers 12 mos.
1 Porsche 61% Fiat 121% Mitsubishi -18% Mitsubishi -27%
2 Fiat 59% Smart 92% Lincoln -12% Lincoln -4%
3 Smart 40% Scion 49% Kia -10% Jaguar -2%
4 BMW division 39% Chrysler Division 39% Jeep -9% Cadillac -2%
5 Volkswagen division 35% Volkswagen division 35% Jaguar -8%
Top selling light vehicles

    Dec.   2012
1 Ford F series 68,787 Ford F series 645,316
2 Chevrolet Silverado 50,699 Chevrolet Silverado 418,312
3 Honda Civic 33,118 Toyota Camry 404,886
4 Toyota Camry 31,407 Honda Accord 331,872
5 Ram 30,211 Honda Civic 317,909
6 Honda Accord 29,428 Nissan Altima 302,934
7 Honda CR-V 25,733 Ram 293,363
8 Toyota Corolla/Matrix 24,679 Toyota Corolla/Matrix 290,947
9 Nissan Altima 23,966 Honda CR-V 281,652
10 Ford Focus 22,604 Ford Escape 261,008

Top selling cars

    Dec.   2012
1 Honda Civic 33,118 Toyota Camry 404,886
2 Toyota Camry 31,407 Honda Accord 331,872
3 Honda Accord 29,428 Honda Civic 317,909
4 Toyota Corolla/Matrix 24,679 Nissan Altima 302,934
5 Nissan Altima 23,966 Toyota Corolla/Matrix 290,947
6 Ford Focus 22,604 Ford Focus 245,922
7 Chevrolet Cruze 21,230 Ford Fusion 241,263
8 Hyundai Sonata 20,826 Chevrolet Cruze 237,758
9 Toyota Prius 20,040 Toyota Prius 236,659
10 Ford Fusion 19,283 Hyundai Sonata 230,605

Top selling light trucks

    Dec.   2012
1 Ford F series 68,787 Ford F series 645,316
2 Chevrolet Silverado 50,699 Chevrolet Silverado 418,312
3 Ram 30,211 Ram 293,363
4 Honda CR-V 25,733 Honda CR-V 281,652
5 Ford Escape 20,131 Ford Escape 261,008
6 Chevrolet Equinox 19,551 Chevrolet Equinox 218,621
7 GMC Sierra 18,710 Toyota RAV4 171,877
8 Ford Explorer 17,244 Ford Explorer 164,207
9 Jeep Grand Cherokee 17,121 GMC Sierra 157,185
10 Toyota RAV4 14,351 Jeep Grand Cherokee 154,734

Source: All data shown is provided by Automotive News

via Automotive Digital Marketing Professional Community.

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