Category Archives: Executives

Richard Bustillo on Customer Retention – Automotive Management Minute

Richard Bustillo on Customer Retention – Automotive Management Minute

When you watch this video you will be amazed at all the services and amenities being offered at Rick Case Honda… They are the epitome of a “Destination Dealership” where automotive consumers can do everything from buy gas at cheap prices, pay parking tickets… and even get married! 
See why Richard Bustillo is widely acclaimed as one of the best General Managers in the auto industry, and be sure to leave Richard a comment about his video.

via Automotive Digital Marketing Professional Community.

For Those of Us Not on ADM…. Automotive Marketing

For Those of Us Not on ADM…. SMH

70% of Americans are online daily, checking emails, facebook, google,etc. Google alone gets over 91 million searches daily. According to QVC.com, QVC expects that 50% of its sales will come from the internet by 2014. Facebook has over 320 million users. Understand that 70% of Americans online includes 70% of your previous customer, 70% of your future or potential customers and 70% of your service customers. Also,your sales force, your family, everyone and this number is growing. Go to where your customers are. I see no downside to branding yourself online. It’s cheaper than traditional advertising and it’s 100% trackable. Marketing ideas can be implemented instantly, measured and changed with a click of the mouse.

via Automotive Digital Marketing Professional Community.

TrueCar – Banned YouTube Video

TrueCar – Banned YouTube Video

WARNING: This is the same video that TrueCar forced YouTube to delete in their attempt to squash the message it contains… Watch this clip while you still can and before the army of attorneys that TrueCar uses to suppress America’s Free Speech constitutional rights are successful in their “Mob Enforcer” style of witness suppression yet again!

via Automotive Digital Marketing Professional Community

The 5 WORST Questions to Ask a Phone Up

The 5 WORST Questions to Ask a Phone Up

Melissa Roberts, has written a great article that will help all of us to stop making the mistakes that cost dealerships a lot of money in lost sales and service profits from not handling phone calls properly.  Sometimes, knowing what NOT TO ASK can be as, or more important than knowing what to ask.  Too many people in dealerships are fumbling these opportunities to do business that come through the phone.  As a marketer, it pains me to see so much interest from customers get driven away from people saying the wrong things, and asking inappropriate questions when people call the dealership.  Check out the entire article with the 5 things you should never ask people over the phone by using the links provided…

via The 5 WORST Questions to Ask a Phone Up – Automotive Digital Marketing Professional Community.

Dealers United Interview on Automotive Digest – Jesse Biter

Dealers United Interview on Automotive Digest – Automotive Digital Marketing Professional Community.

via Dealers United Interview on Automotive Digest – Automotive Digital Marketing Professional Community.

Is The Road to the Sale Obsolete? by Jim Ziegler

Is The Road to the Sale Obsolete? by Jim Ziegler

Jim Ziegler: “Average People with great processes will produce incredible results.”  You can’t manage a high-production dealership with an army of ‘Prima-Donnas’ all doing their own thing without structure or management. Use the link provided to read Jim Ziegler’s article and post a comment for Jim to read…

 

via Automotive Digital Marketing Professional Community.

Jim Ziegler Dealer Defender – November 2011

Jim Ziegler Dealer Defender – November 2011.

Jim Ziegler writes in the November issue of Dealer Defender: I’ve been agonizing…bouncing back and forth…trying to decide whether Sergio Marchionne is a certified ‘Nut Job’ or a ‘Messiah’, maybe he’s really a visionary marketing genius.

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